Anyone know why Sagan has 'Bull' on his bib shorts? I notice his team mate had 'Snake' on his. I presume this maybe a reference to their saddle choices and in respect of Fi'sik range of saddles, or am I wrong?
Yes, this is some smart marketing from Fizik. Each rider's kit is labeled with the saddle type that they ride.
It's to promote their Spine Concept for choosing saddles, based on spine flexibility - have a look at this article Mat did from the Tour which explains it http://road.cc/content/news/86420-tour-tech-2013-round-fizik-saddles-pin...
Thanks guys. I saw the article a little after I posted. At first I thought they'd all given themselves Tour nicknames.