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The Norwegian roadauthorities has started a "share the road campaign" starring Thor Hushovd, and is aimed at both cyclists and cars.

Quite a nice watch and they are makign a series of short little "tips and tricks" ads as well all with humour.

http://www.youtube.com/watch?feature=player_profilepage&v=D_W4xE7_7TI

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Joselito [160 posts] 3 years ago
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In the British version, Wiggins (and Shane Sutton) actually get hit by vehicles.

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ColT [302 posts] 3 years ago
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Precisely what I have been advocating for some time.

http://fiftyyearsandcounting.wordpress.com/2012/08/02/wiggins-speaks-out...

I tried to persuade Brian Cookson to drive something forward in the wake of last summer's successes, but I've yet to see anything taking shape.

Good on Mr Hushovd, I say. British stars, take note. (Please)