New to Cycling - HELP!!!

I am looking at starting cycling and dont really know what to look for. My budget is about £200 max and I want a road bike to do the Coast 2 Coast. I was looking at the Woodworm White Lightning Road Racing Bike.

http://www.amazon.co.uk/gp/aw/d/B009OZXAS6/ref=mw_dp_mpd?pd=1

Is this a decent bike to start with? Is it a good price for what it is?
I have looked at the spec but dont have a clue what to look for so would appreciate some help and advice. Or any other recommendations.