Dream Bike Dilemma

Ok, different question then - why is it your dream frame? Are you particularly fussed about the construction/geometry, or is it that it's a decent quality frame, it fits you, and you think that the colourway you want looks smokin?!

Not having a go at all, that seems like a perfectly good way of choosing a frame to me. However, it does raise the question of how many frames you've looked at. Some of the frames that are a bit more difficult to get hold of look awesome. You checked out Dedaccai for example?

Or to look at it another way, let's say you spend £3k on the complete bike. In fact, let's knock a bit off for a LBS deal, say £200. A quick Google search suggests that Athena seems difficult to obtain standalone, but Chorus is £900, so it would need to significantly undercut that. Say £600, + £300 for the Fulcrum R3 wheels. You've then spent circa £2k on the frame and finishing kit. If you don't need the finishing kit (and you probably won't get that much for it), ask yourself whether you could have a nicer frame for £2k? That's big money - Condor? Deda?

Can't you just buy the frame and fork and build it up yourself?

I think I'd be tempted to look further afield for the frame - there are a fair few places selling Wilier these days.

In fact, if you know the frameset/size etc, can you source it online? I'm all for supporting the LBS, but they have to meet your needs in order to do that.

There have been ads on here where someone has bought a complete bike only to sell off the bits. There were two sellers who bought Cannondale Supersixes and were both selling SRAM groups, Cosmic Carbones etc. All great kit, but you need to have buyers available with that kind of cash disposable, which most people don't these days.

Just a word of caution from my experience : components off a bike can be bloody hard to sell unless you mark them down heavily and sell on ebay/gumtree. I haven't found an lbs till date who'd buy them, or even do an exchange deal. Maybe one of the smaller ones would do that if you buy the bike from them but I'm yet to meet any around London (tried 4 independent apart from Evans and cycle surgery).

On ebay and gumtree, probably due to presence of components from stolen bikes), the markdown can be huge.

Converting my brand new bike from compact to triple cost me almost £200 and I still have the front mech and chain ring unsold. They were all fsa and shimano 105 components.

If you can afford it, I'd say use the existing components and then upgrade a while later, relegating these to winter/backup service.

How can they have run out of Black? Or Silver? Fess up, you are after apple green you hipster you.

Yes, Wilier road bikes start being released towards the end of the year so you'd be waiting till Sept/Oct for the next year's model. You can't possibly wait that long!
Colour is very important. You've got to love it every time you look at it, so definitely get the complete bike and take it from there.
You will of course be out of pocket if you change loads of bits straight away. Personally I'd keep the lovely Athena 11 speed on my nice Italian road bike, but if you must replace it with SRAM then a decent LBS might be prepared to do the component swap for you, assuming you buy the bike from them, at a very minimal cost. Some places will simply charge you for any difference in price between the components you're replacing, so that's worth investigating. If you already have some wheels you could maybe flog the R3's that come with the bike and recoup that cost with a bit of luck.
Or, why not keep it Campy like a sweet Italian road bike should be?