Tour de France 3.5 billion annual TV audience *not*

by cat1commuter   February 18, 2013  

"A worldwide television audience of 3.5 billion people watch the Tour de France annually"

Copied from:

http://letour.yorkshire.com/tour-de-france-the-facts

I've seen this claim repeated several times. It appears to come from ASO.

Does this seem bogus to anyone else? The population of the entire planet is 7 billion. I'd be surprised if half the planet had even heard of the Tour de France, let alone watch it. How on earth did they concoct this figure? Does half the planet even have access to a TV?

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wont the 3.5 billion be over the course of the whole race? so that means that daily viewing figures would be less than a 20th of that total

posted by TERatcliffe26 [3517 posts]
18th February 2013 - 14:52

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OK, an audience of 175 million for each stage sounds more plausible, but most of those will be the same people for each stage, so saying "3.5 billion people" is bogus.

two wheels good; four wheels bad

posted by cat1commuter [1303 posts]
18th February 2013 - 15:07

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Yes I see what your saying.

Also what counts as someone viewing? For example if im flicking through the channels, leave ITV on for 10 minutes and the TDF comes on, does that count as someone watching?

posted by TERatcliffe26 [3517 posts]
18th February 2013 - 15:21

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TERatcliffe26 wrote:
Yes I see what your saying.

Also what counts as someone viewing? For example if im flicking through the channels, leave ITV on for 10 minutes and the TDF comes on, does that count as someone watching?


The worldwide figure is highly dubious, but this is how viewing figures are done in the UK for traditional broadcast TV, including ITV4 and Eurosport:

http://www.youtube.com/watch?v=KfQPIUCtBxA

posted by ubercurmudgeon [168 posts]
18th February 2013 - 15:56

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TERatcliffe26 wrote:
Yes I see what your saying.

Also what counts as someone viewing? For example if im flicking through the channels, leave ITV on for 10 minutes and the TDF comes on, does that count as someone watching?

Exactly. We don't know. We need to see their working out!

two wheels good; four wheels bad

posted by cat1commuter [1303 posts]
18th February 2013 - 16:12

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