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British Eurosport is the ‘Home of Cycling’, with extensive cycling coverage all year round. How could we promote the channel’s experience and knowledge to capture viewers for the biggest race in the world against stiff competition from ITV?

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notfastenough [3673 posts] 3 years ago
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Er, make Eurosport free?!

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Gkam84 [9086 posts] 3 years ago
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Yes Eurosport is the home of cycling and where I watch all pretty much all my cycling. But you also have to remember, Its a "premium" channel, you have to pay to watch it.

ITV is a FTA channel, so many people who have freeview will stick to that. You need to have Sky, Virgin or an online subscription to watch Eurosport.

So trying to compare them is impossible  3

I'd like to know exactly how you think ITV is killing Eurosport though, I don't see it at all.

Also, why not include the BBC? They show alot of track cycling which compete's with Eurosport's coverage.

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thereandbackagain [170 posts] 3 years ago
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This sounds like someone from an Ad Agency looking for pitch ideas. You don't work for Karmarama do you?

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Simon_MacMichael [2449 posts] 3 years ago
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Well, if ITV stick with Phil and Paul for next year's Tour, I'm not sure Eurosport really needs to do anything...

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Rouleur90 [4 posts] 3 years ago
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British Eurosport is about expertise in the sports they cover. They use commentators and analysts for their ability on screen or behind the microphone, not just because of what they achieved as athletes.

In events where they compete with another channels, Tour de France, their unique selling point is their knowledge and familiarity with cycling. In most cases they will cover the sport all year round and not just drop in for the big event.

ITV's level of commitment to cycling show's they are just cashing in on the tour. the British interest in the tour this year, the 100 anniversary, will be bigger than any other year, after last year's tour and the olympics.

Shouldn't the viewers be made aware of the quality Eurosport has over ITV.?

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Gkam84 [9086 posts] 3 years ago
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So what you are saying is Eurosport should advertise their USP's more?  39

I don't think they are just cashing in on the TdF though, They have been showing it for a few years and also the Vuelta. They also show things like the Tour Series (previously Halfords tour series).

They do show other things on ITV that Eurosport don't show. So people will watch what they like and also can afford.

How do you purpose to make viewers aware?

I think anyone in the cycling community is well aware of the difference's

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notfastenough [3673 posts] 3 years ago
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Also, they're both commercial companies - I don't think 'we' need to promote anything...

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ALIHISGREAT [119 posts] 3 years ago
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ITV isn't killing Eurosport.. ITV only shows a few races a year - and even then its only highlights.

Eurosport covers almost everything you could reasonably expect them to... and they show most stages live.

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klrsa05 [11 posts] 3 years ago
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Me thinks if Eurosport want to be the home of cycling they need to stop shifting the times they will show events from just because something else over runs, it's the biggest annoyance I have with them. You tune in to watch something then get half hour of tennis instead. At the very least have a red button channel so we can view the cycling while the tennis overruns or if they really are the home of cycling, Kick the tennis on to the red button channel and show our glorious sport in HD as it should be.

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Rouleur90 [4 posts] 3 years ago
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It's the like of Phil Liggett and Paul Sherwen that make ITV's coverage a labour. Sean Kelly and David Harmon are superior commentators in all aspects. People should fork out that little extra for far higher quality programme. ITV is a FTA channel and it shows it with lacklustre pundits.  7

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Gkam84 [9086 posts] 3 years ago
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So you start your life on the forum with ITV is killing Eurosport, then the only thing you have to say is they need to be known better and ITV are crap at coverage......

You might want to consider your title's a bit better.

Because all I see here is another ITV are crap posting and that people should watch Eurosport. Which I think you'll find here, most people do or via online stream's. Anything to avoid ITV.

But there are a few who like Phil and Paul.

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TheHatter [770 posts] 3 years ago
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klrsa05 wrote:

Me thinks if Eurosport want to be the home of cycling they need to stop shifting the times they will show events from just because something else over runs, it's the biggest annoyance I have with them.

+1
missing out on a major race while watching the interviews after a 20/20 cricket match is excruitiating.

I always watch Eurosport if there is a choice as the commentators are so much better and well informed. They could however learn a little from ITV on highlights programmes as Eurosport 1 hour highlights is usually the last 60 minutes of the race - even if most of it has picture break up! Whereas ITV will have interview, background features etc which is more welcome than when its a run of the mill flat stage where nothing has reallly happened until the last 5 minutes.

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drheaton [3318 posts] 3 years ago
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Rouleur90 wrote:

British Eurosport is about expertise in the sports they cover. They use commentators and analysts for their ability on screen or behind the microphone, not just because of what they achieved as athletes.

In events where they compete with another channels, Tour de France, their unique selling point is their knowledge and familiarity with cycling. In most cases they will cover the sport all year round and not just drop in for the big event.

ITV's level of commitment to cycling show's they are just cashing in on the tour. the British interest in the tour this year, the 100 anniversary, will be bigger than any other year, after last year's tour and the olympics.

Shouldn't the viewers be made aware of the quality Eurosport has over ITV.?

Yeah, sorry, that's absolute crap. ITV, and before them Channel 4, have been showing the Tour for years! They've had extensive coverage for years, not just since it became popular.

Also, Eurosport is not the home of cycling, it's the home of sports of all natures. Cycling often feels like a lesser player in their stable unless it's a major race with coverage being shunted around to cater for Motorsports, football and other higher profile sports. For an entity who you claim is the home of cycling, that's pretty poor.

Rouleur90 wrote:

It's the like of Phil Liggett and Paul Sherwen that make ITV's coverage a labour. Sean Kelly and David Harmon are superior commentators in all aspects. People should fork out that little extra for far higher quality programme. ITV is a FTA channel and it shows it with lacklustre pundits.  7

I don't mind Phil and Paul, they're not amazing but they're not awful and at least I can actually understand what they're saying. Commentating on an event which lasts a whole day and in which, for most of the day, absolutely nothing happens of interest (so they resort to pointing out interesting landmarks) isn't easy and I think they do a decent job of it. Ned Boulting and some of the other guys who work on the ITV coverage are excellent and add a great deal to the coverage.

As others have said, these are two multinational corporations. It's up to them to promote themselves and your post smacks of astroturfing. If Eurosport want to make more of their cycling coverage than they have done in the past (and in my opinion that would just be them cashing in on the British success and the 100th tour coming up) then that's for them to do.

ITV have shown the Tour through lean years and have stuck with it. Hopefully they'll now reap the benefit of their persistence and get increased viewers numbers and ad revenue next year to help secure the free-to-air rights for the Tour, and other races (fingers crossed for the Giro) for years to come.

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Gkam84 [9086 posts] 3 years ago
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Rouleur90 wrote:

People should fork out that little extra for far higher quality programme.

But its not a little extra if you are on freeview for instance. You then have to pay monthly to get Sky or Virgin just to have a TV full of repeats and shite apart from a few channels.

Whats the minimum for a Sky subscription with the package Eurosport is in? Around £30 a month?

Yes you can just pay for an online subscription, but that means you have to be at your device and connected to the internet when you want to watch it, not an option for some throughout the tour's.

This is where ITV comes into its own. Its aimed at those who cannot sit and watch during the day and are not going to pay out for something they may never use apart from a few times a year. ITV have it perfect with their highlights program for people, which is also available online for free if you miss it on the TV.

Their live coverage is shocking though

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Al__S [1007 posts] 3 years ago
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I've never had Eurosport- as I've never had cable or sattelite. ITV4 being freely available on the most common TV reception platform in the UK (and all others as well) and having a website with free "catch up" service is really rather hard to beat for me.

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Rouleur90 [4 posts] 3 years ago
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Got to them up, I mean Eurosport there is less waffle, less adverts, the commentary is more entertaining, their's viewer interaction on twitter and not to mention Harmon knowledge of the sport and France.

ITV is repetitive, reserved, the commentators have limited knowledge, are over rated and constantly read chapters out of a French tourist book.

The commentators personality makes all the difference.

Liggett and Sherwen are good if you are a complete beginner, like having everything explained to you, then repeated continuously until you can recite after them.
it's regrettable the way they have dumbed down their commentary over the years. I can't help think that everything on their commentary is geared towards someone in the USA who maybe watching for the very first time.

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Gkam84 [9086 posts] 3 years ago
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Well watch Eurosport then, not point in preaching here in repetitive posts  19

But Eurosport have waffle, many adverts that are repeated every single ad break. I know how to cook up sidi shoes.....  4

ITV interact just as much as Eurosport. But i'm saying no more as you are just bringing up things that have been brought up a number of times over the last two season's.

People watching and getting involved in cycling is all that matters. If ITV were to take on some woman's cycling, then everyone would be raving about them no matter on the content of their programs, but just for the sake of woman's cycling. Someone needs to take it on.

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notfastenough [3673 posts] 3 years ago
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what an utterly pointless thread

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Rouleur90 [4 posts] 3 years ago
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Thank you in taking part in this survey.

We’d like to thank everyone who took part in the survey for taking the time to respond. The customer survey is an essential part of our planning and strategy work, and enables us to improve your experience of TF1 Group channel's and gain your insight into how we can improve our services. We’ll publish the survey results later this year.

Kind regards.

Mr Sean Caldow
Market Research
TL Group

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colhum1 [86 posts] 3 years ago
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thereandbackagain wrote:

This sounds like someone from an Ad Agency looking for pitch ideas. You don't work for Karmarama do you?

Bingo....  102

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big mick [183 posts] 3 years ago
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 1 Just be thankful we get to see cycling on tv.It's only been that way since Eurosport.Before that if you did'nt like football cricket or such crap 1930's sport's? i think thats what they are known as though 22 men running after a ball is'nt sport to me.And cricket what's that about nothing seems to happen.I think in the war year's it was a way of killing time for free but a sport?Sorry for my rant but like i say be thankful.

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giff77 [1232 posts] 3 years ago
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Rouleur90 wrote:

Thank you in taking part in this survey.

We’d like to thank everyone who took part in the survey for taking the time to respond. The customer survey is an essential part of our planning and strategy work, and enables us to improve your experience of TF1 Group channel's and gain your insight into how we can improve our services. We’ll publish the survey results later this year.

Kind regards.

Mr Sean Caldow
Market Research
TL Group

Maybe the TL Group will pay everyones subscriptions to SKY etc or at the least place Eurosport on freeview  19

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Littlesox [78 posts] 3 years ago
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Quote:

But there are a few who like Phil and Paul.

Sorry, I must be the one.

I have watched every single stage of every TDF since Lemond beat Fignion by an 8 second margin accompanied by Phil Ligget's comentary and I wouldn't have it any other way.

It's a bit like Peter O'Sullivan and the gee gees.

The voice is synonmous with the sport

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vinnn [40 posts] 3 years ago
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Whilst Eurosport does good coverage of the grand tours and various other races the compulsory pay-for model of Eurosport lets it down for me and as ITV has been expanding their cycling coverage Ive been gladly watching that instead whatever the commentary.

Thing is if Eurosport expects viewers to pay to view, why so many bloody adverts? Theres far too many ad breaks and arguably if your paying to watch a channel there shouldn't be any ads at all.

Then there's the inaccessability of Eurosport. I can easily watch ITV live on my TV (Freeview), PS3 (PlayTV/Freeview), my XBMC media centre (TVCatchup addon) and when I'm not at home my Android phone and tablet (TVCatchup app) and my laptop (ITV.com & TVCatchup.com). If I miss a race I can watch it on demand on ITV player also on any of the above devices. Same goes for anything on BBC with the inclusion of the iPlayer service which is also available on all my above devices.

With Eurosport you need a £30 a month Sky subscription (which I'm never going to waste my money on) or a Eurosport Player subscription to stream online. I subscribed to the Eurosport Player for a couple of years and it is a painful experience.
They insist on distributing the stream via Microsoft Silverlight which is only intended for PCs running MS Windows operating systems (which I dont use) and even when running on Windows the player is unreliable and will just randomly freeze or stop working, the illegal Eurosport streams often available on the various sports streaming sites are more reliable.
On top of this if you want to take the Eurosport Player mobile your only choice is to have a crApple iOS device for which Eurosport want you to purchase a SECOND, SEPARATE Eurosport Player subscription.
Then if I want to watch a race on demand on Eurosport Player there's no commentary with the on demand feeds so you kind of have to guess who/what you're looking at half the time.

That's why Eurosport will always be the last choice for me as long as something better is available.

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WolfieSmith [1317 posts] 3 years ago
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I agree with DrHeaton and Littlesox. I love to watch Eurosport and I appreciate their live coverage but Harmon and Kirby are very Smashie and Nicey and ITV 4 is where I go first if not able to watch it live - and if both have live I tend to switch back and forth.

Am I imagining or has anyone else ever noticed that Eurosport seems to retweak it's commentary for the evening repeat. Often the commentators 'predictions' during the evening showing seem to come true more often than not. 'It's a flat stage today in the Vuelta and I have a funny feeling Contador might spring a surprise eh Sean...' 'Indeedhemightasheislookingasifheisthinkingofmekingsumkibdofmovetobesure...zzzzzz".

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The Rumpo Kid [589 posts] 3 years ago
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You can get Eurosport with commentary in German for free with a LIDL satellite dish or similar. I only have "Restaurant German", and still prefer this to Phil and Paul the Ostrich Brothers.

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daddyELVIS [655 posts] 3 years ago
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You can't beat a bit of Carlton Kirby on Eurosport - although you don't often hear him getting this excited:

http://youtu.be/sBduHpsyXcA

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Wheely-1-wheel [1 post] 3 years ago
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 4 Well I guess because commentary is an art it can be grouped with subjectivism. However I prefer Paul and Phil, their commentary adds flavour and spice. I was with eurosport before and they are so dead and boring, if a rider makes an attack they don't respond with enthusiasm, they don't give you a run down on their credentials, they don't give one a brief history of the locals - buildings, type of farming, etc.

On the other hand with Paul and Phil, these gives comment on everything, they explain the importance of taking on liquids and its benefits, they tell us why its important not to panic when you have a wheel change etc. And I especially like how they give a brief history of important buildings, main agricultural produce of the areas, even a history of the particular road - You can appreciate that ITV do a lot of home work on the route before the actual race day. So the viewer is constantly informed universally.

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Super Domestique [1596 posts] 3 years ago
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Seeing as this thread is back I just thought I'd add that I
enjoy ES coverage usually, although Declan is making the Giro hard going for me!

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Gkam84 [9086 posts] 3 years ago
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Yeah that Quigley guy is doing my box in big time, I've taken to muting it and doing my own comms

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