From the Cervelo family:
And this dialogue, which I thought was funnnny.
Cervelo engineer 1: "Okay team, we're going to completely redesign our paint schemes for 2013!"
Cervelo engineer 2: "Awesome! A chance to do something totally different!"
Cervelo engineer 3: "woohoo!!! I love being creative!"
Cervelo engineer 4: "How about we use a grey/white red and black theme like we always do, except this time we'll just change it ever so slightly, what about black on grey with red accents? We haven't quite tried that yet have we? or grey writing on black?"
Cervelo engineer 5: "I love it, it sounds fresh! It sounds exciting!"