Right, what about a chat all about 'Bike Fashion' etc etc etc.
What started all this off down here was one of the lads (who normally rides the likes of Colnago C's and S-Works) went into Halfords and bought a Carrera Virago, full carbon jobby with 105 etc which he duly handed over just shy of £900, "a pitance bit of a bonus" he says .
Now, he's not a guy to mince his words and to be quite honest he would have 'skipped' it and kept the 105 kit if it was rubbish, however he is over the moon with it and (except for the wheels he says) rides and performs like others twice, or maybe three times the price. He has experienced a little from the 'Rapha/assos/Pinnarello' style guru's, but in his normal answer he just leaves them standing, a sort of silent but hard hitting answer. This little bike is a diamond in his eyes, doesnt look too bad and to the mere mortal's of 90% of us (and de-badged) do we believe we could tell the difference between one of these and a £3000 bike? In fact how much quicker over, let's say, 25 miles would you be on a top flighter over
this carbon Carrera.
What's the defence/justification either way and is it
possible to justify prices???
I have had a similar debate over watches, Aldi electronic, deadly accurate, tells the time and gives the date = £5.99,,,,, If it's to tell you the time and date why would one buy a £9,000 Rolex, you could NEVER substantiate it if it was purely for its function of telling the time - along those lines I mean.
Batten down the Bunker,,,,,