Some shops do, some don't. I can understand the for's and against's.
What I find annoying is the places that advertise they do but don't want to or wriggle out of it.
I wanted a spesh carbon bottle cage.
I am out and find a spesh concept store. Bottle cage price is £39.99
However, it is available in 2 colours and they don't have the one I want. The guy says try Evans down the road.
Walk in Evans. Same cage but also they have right colour. The price is £44.99.
They have a 'price match' sign on the counter so I speak to the guy but he refuses to it as I haven't got it on a print out to show him.
I explain, just a few doors away the store has them. He says he knows but unless I show him it, even on my phone, he ain't doing it and even then, only if I insist!
I leave as the attitude was awful and I didn't want to give them my money.
Today I am out with my dad and spot a cycle surgery. Walk in, see the cage and same price as Evans. They too have price match policy. The guy says no probs.
When I ask about computers he says check and I will match that too. So I did and they did.
Like I say, I also use a lbs that doesn't price match so I know why some don't but then to advertise that you do, acknowledge the price is cheaper but not want to seems stupid.
Sorry for another SD rant guys!