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Just out of interest, I wanted to collect all the commercial endorsements cyclists had that weren't to do with cycling brands (eg Shimano, Oakley etc.)

Famously, Victoria Pendleton did that bread thing, but what other ones are there?

Oh, and I just saw Sir Chris on a Gillette advert.  13

Anyone know of any others?

18 comments

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Vic Brown [43 posts] 4 years ago
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Sir Chris endorsed kellogs Branflakes too.

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charliemac74 [190 posts] 4 years ago
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charliemac74 [190 posts] 4 years ago
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I'm sure Anquetil had a gentlemans agreement with Courvoisier and Capstan

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Raleigh [1667 posts] 4 years ago
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Is Lizzie Armitstead in the BP advert?

or is that imagination?  39

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Mat Brett [630 posts] 4 years ago
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Jason Queally used to do Kelloggs.

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Gkam84 [9092 posts] 4 years ago
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Sir Chris Hoy also endorses science in sport products

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Raleigh [1667 posts] 4 years ago
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But SiS is kind of a cycling brand.

Geraint does Fiat

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Gkam84 [9092 posts] 4 years ago
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Ah sorry, I missed the "non" cycling bit, it is a cycling brand kind of

Dani King endorses Elliotts of Hampshire - Independent Builders Merchant  19

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Simon_MacMichael [2467 posts] 4 years ago
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Jan Ullrich just signed a deal with a German hair loss prevention product (or something along those lines), touted in the campaign as 'doping for hair.'

Announced the same day last week that his ban from CAS came through. Seriously.

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Gkam84 [9092 posts] 4 years ago
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That would be Alpecin Caffeine Shampoo?? That stupid advert i see on the TV all the time, fastest selling brand in Germany last year selling over 2 million bottles :s.

Looks like it should be on a shelf along side Auto Glym for your car, its got that look and advert about it

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Simon E [2855 posts] 4 years ago
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Several current BC team members being paid to promote Procter & Gamble's petrochemical products, including Pendleton in a rather ridiculous photo for Pantene (http://road.cc/51336).

Geraint promotes Welsh Beef & Lamb as their "Sporting Ambassador" (linky). Should be safer than the Spanish variety, eh Alberto  3

Robert Millar was featured on TV adverts for Kellogg's Start, while the company took over sponsorship of the Tour of Britain, previously known as The Milk Race, which was an advert for, er.... I'm not sure now!

http://en.wikipedia.org/wiki/Tour_of_Britain

UK teams with sponsors from outside the sport have come and gone. Persil sponsored the BC Academy a few years ago (great line about 'whiter than white' in this Guardian piece from 2004) while parcel delivery firm ANC co-sponsored a team to enter the Tour de France in 1987. Despite the presence of notable riders like Malcolm Elliot and Shane Sutton the whole experience was such a shambles it was made into a book called Wide Eyed and Legless. Cycling Weekly took a look back at it 20 years on. A couple of years later the Linda McCartney Foods team folded almost the minute it was created. Must have been a dodgy bit of curried veggie sausage the night before  3

Cycle Sport's 10 worst adverts:
http://www.cyclesportmag.com/news-and-comment/top-10-ill-advised-adverti...

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Securivaj [59 posts] 4 years ago
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notfastenough [3716 posts] 4 years ago
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I think it's the BT ads that currently have some swooshy soft-focused cyclists in them in GB kit.

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Gkam84 [9092 posts] 4 years ago
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notfastenough wrote:

I think it's the BT ads that currently have some swooshy soft-focused cyclists in them in GB kit.

That would be Alistair and Jonathan Brownlee?? Are Triathletes REALLY cyclist's  3 19

This ad http://youtu.be/C2EzUnq_ooY

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Simon_MacMichael [2467 posts] 4 years ago
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Gkam84 wrote:

Are Triathletes REALLY cyclist's  3 19

As was pointed out in a comment on the Armstrong Ironman story last week:

"Rule #42 // A bike race shall never be preceded with a swim and/or followed by a run.

If it’s preceded with a swim and/or followed by a run, it is not called a bike race, it is called duathlon or a triathlon. Neither of which is a bike race. Also keep in mind that one should only swim in order to prevent drowning, and should only run if being chased. And even then, one should only run fast enough to prevent capture."

http://www.velominati.com/the-rules/

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Raleigh [1667 posts] 4 years ago
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Thanks for enforcing the rules, fellow Keeper of the Cog  16

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notfastenough [3716 posts] 4 years ago
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Christ, I'll keep my mouth shut in future!  4

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Gkam84 [9092 posts] 4 years ago
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I totally forgot about that Armstrong posts and the rule, i knew there was something about it, but couldn't be hooped google'ing without a clue what i was looking for  19