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Morning,

A quick introduction; my name's Adam and I work for Advanced Sports Distribution (ASD), the company the bring Soul Wheels to the UK.

I’m after a little help from my fellow cyclists; hopefully some of you have read the review of Soul’s S2.0 wheelset on Road.cc where they were awarded a fantastic four and half stars out of five (/content/review/48341-soul-s20-wheelset). The bit where I need your help is with the expansion of our dealer network; things are going really well on this front but what I want to know from you is who your favourite local bikes shops are, the types of shop that we all love to go in and chat to really nice people about all things bike related, it doesn’t matter where they are in the UK but what is really important is that they offer you the service that you want. One of the main focuses at ASD is ensuring that our customers receive the best service possible from us; this in turn helps to ensure you receive the best service from your local shop. One thing that we are very keen to offer to you is our demo fleet of Soul’s wheels, think of it as a try before you buy system... It gives you a chance to compare them with your current wheelset of choice or even compare two pairs of Soul’s

If you would like to reply to this please feel free to post on the forum (I’ll check back regularly) or email us at ASD on sales [at] asd.uk.com and hopefully you will see these fantastic wheels in you favourite shop soon.

To those of you that reply please ensure you leave your email address as I will arrange a 5% discount from RRP for any Soul wheelset purchased from the shop that you suggest, assuming that they become a dealer.

Thanks for your help

Adam

20 comments

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phy2sll [34 posts] 4 years ago
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"BC Bikes" in East Dulwich. They support our club with discounts and the occasional free repair before a club ride and are just all round nice guys.

The Soul wheels look ace BTW, keep up the good work!

phy2sll at hotmail dot com

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abudhabiChris [692 posts] 4 years ago
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Pearsons in Sutton. I really like the way they combine the big consumer bike store out front with the specialist pro store out back where you're more than likely to be served personally by one of the owners.

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Adam Buckland_ASD [26 posts] 4 years ago
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Cheers for the input guys, really appriciated.

Keep them coming and remember to stick your email address on to get your discount...

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Adam Buckland_ASD [26 posts] 4 years ago
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Come on, there's got to be more than 2 shops out there that you'd be happy ro recommend...

Remember you get 5% off any purchase of Soul Wheels from the shop that you recommend!!

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mgb [1 post] 4 years ago
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Anywhere in London selling these? What does a set of the S4.0 or the CA5.0 retail at in the UK? thanks

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notfastenough [3695 posts] 4 years ago
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Royles in Wilmslow, Cheshire.

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Adam Buckland_ASD [26 posts] 4 years ago
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Thanks for the suggestion notfastenough, I'll contact Royals and get in touch with you if it proves successful.

MGB, London is a problem for us at the moment, we are talking to a few shops but have nothing firm. Mellow Miles in Horley near Gatwick and AW Cycles in Reading are both dealers and not too far from London (depending where you are), check with them to confirm which models they have in stock but I think AW have some S4.0 and Mellow Miles have some CA5.0. Either of these two shops can arrange a demo of either model for you. We have just started working with www.racewheelsdirect.co.uk who are carrying stock of all Soul models and if you would like to arrange a demo before buying from Race Wheels Direct please drop us a line on sales [at] asd.uk.com

The RRP of S4.0 is £585.00 and the CA5.0 is £850.00, these price are inclusive of our comprehensive 2 year warranty.

Thanks for the interest

Adam

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notfastenough [3695 posts] 4 years ago
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Oh, Wills Wheels might be interested as well. Stockport road, Cheshire.

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racewheelsdirect [22 posts] 4 years ago
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Hi,

For all you riders interested in Soul wheels my website is live and you will be able to order wheels as of next week. I am carrying the entire range and I believe we should have stock of everything within the next 2 weeks. I am offering a few opening deals which will be advertised on the site. All of the wheels will be delivered free of charge anywhere in the UK and will be backed by Souls 2 year warranty as well as the excellent crash replacement service. I am also looking for ideas on other bike related items that are not readily available on the web so any suggestions would be very welcome. I am not interested in competing with the Wiggles or Ribbles of the cycling world but would rather focus on a smaller selection of quality items. The web address is www.racewheelsdirect.co.uk please be aware that the site is not fully functional yet so apologies in advance for any links that dont yet work.

Martyn

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Raleigh [1665 posts] 4 years ago
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Jazz Cycles of West Hampstead

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Adam Buckland_ASD [26 posts] 4 years ago
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Thanks for all the suggestions guys I'll be sure to let you know how it goes.

To anyone who hasn't recommended their favorite LBS; please go ahead

Thanks

Adam

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racewheelsdirect [22 posts] 4 years ago
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For all you track riders and single speed cyclists I am intending to supply some custom soul wheels on track hubs. If anyone is interested then please get in touch either on the forum or via my website.

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Securivaj [58 posts] 4 years ago
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Revel Outdoors in Bury St Edmunds. Great little shop.

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andylul [410 posts] 4 years ago
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Adam Buckland_ASD wrote:

Thanks for the suggestion notfastenough, I'll contact Royals and get in touch with you if it proves successful.

MGB, London is a problem for us at the moment, we are talking to a few shops but have nothing firm. Mellow Miles in Horley near Gatwick and AW Cycles in Reading are both dealers and not too far from London (depending where you are), check with them to confirm which models they have in stock but I think AW have some S4.0 and Mellow Miles have some CA5.0. Either of these two shops can arrange a demo of either model for you. We have just started working with www.racewheelsdirect.co.uk who are carrying stock of all Soul models and if you would like to arrange a demo before buying from Race Wheels Direct please drop us a line on sales [at] asd.uk.com

The RRP of S4.0 is £585.00 and the CA5.0 is £850.00, these price are inclusive of our comprehensive 2 year warranty.

Thanks for the interest

Adam

I was going to suggest Nigel at Mellow Miles (he sponsors my club, Team Cake Cycling), but looks like someone beat me to it.

Sadly, even with 5% discount, these are way out of my price range  2

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Adam Buckland_ASD [26 posts] 4 years ago
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Thanks for the suggestions.

Andylul, have you had chance to pop in and see the Soul Wheels? They are fantastic value especially when compared to their competition.

Cheers Adam

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DanGot [27 posts] 4 years ago
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Evans cycles at St Paul's next to my work place, they're all lovely people... go on and give them a visit.

Ohhh I almost forgot my local bike shop - BC Bikes - in East Dulwich

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Spangly Shiny [116 posts] 4 years ago
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Try Race Scene on Sheffield Road in Barnsley. Top banana!

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Adam Buckland_ASD [26 posts] 4 years ago
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Brilliant, thanks.

Just to give all of you who have suggested stores over the last few months a little update; most of the stores have been contacted and we have had various feedback (largely positive) but we have received no business yet but it's looking like that might change very soon!! As any of the suggested stores place orders I will get in contact with the forum user that suggested them to confirm their discount - the shop will already know. Where you don't have an email contact in your details I will post on here and you can contact me

Thanks again

Adam

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georgee [165 posts] 4 years ago
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Not sure suggesting Evans is that helpful!

Velosport in putney (run by a couple of Kingston wheelers) or Surbiton cycles, run by an ex spesh worker and now with two shops.

I've just seen the CA5.0 are going to be £850, can we still get them mail order from singapore for £500!

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Adam Buckland_ASD [26 posts] 4 years ago
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Hi George,

Thanks for the above shop info; I will give them a try and let you know how I get on.

With regards to the UK pricing; please excuse my laziness but have a quick look over the below that I posted on this site in response to a similar query after the review of Soul’s S2.0 wheelset – The S2.0’s retail for £575.00 so everything is proportionately higher for the CA5.0.

'To add to the above comment above for TimB; Tim is absolutely right these wheels have been offered directly from Soul for $500.00, this cost includes shipping but excludes Import Duty, VAT and Clearance Charges, these costs along with the expense of stocking in the UK so that there is product available to the ever growing team of dealers, keeping a demo fleet of most models and extending Soul’s standard 1 year warranty to 2 years with the first year including bearing wear and any required truing. When all of these extra costs are taken into account I think an RRP of £575.00 is a lot easier to relate to, especially when considering the thick end of £100.00 of that is VAT!'

Please believe me when I say that no one is being in any way greedy but if you have any further queries regarding the prices please feel free to let me know.

Thanks again

Adam