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http://www.guardian.co.uk/business/2011/oct/23/cycling-retailer-wiggle-c...

Quote:

Owner Isis plans sale of online retailer Wiggle as cycling increases in popularity spurred on by the successes of riders Mark Cavendish and Bradley Wiggins

But with a different prize in mind, the private equity group behind Wiggle, the cycling and triathlon gear website, is working out its race plan after hoisting an estimated £200m for-sale sign.