Wiggle considers float as cycling becomes the new golf

by Gkam84   October 23, 2011  


Owner Isis plans sale of online retailer Wiggle as cycling increases in popularity spurred on by the successes of riders Mark Cavendish and Bradley Wiggins

But with a different prize in mind, the private equity group behind Wiggle, the cycling and triathlon gear website, is working out its race plan after hoisting an estimated £200m for-sale sign.