Wake up and take women's money!
How cool is the new Road CC cycling kit? Siiick (and that's good in the slang way).
Know why I'll never buy one or three for that matter? NO WOMEN'S SPECIFIC SIZES. That's right Road CC and every other manufacturer that misses the boat, doesn't get my money. Remember that scene from PRETTY WOMAN when Julia Roberts goes back into the store that snubbed her, holds up thousands of dollars worth of clothing and says, "Big mistake. Big. HUGE!"? It's like that.
Why is that perhaps the most repeated mistake in cycling clothing ever? I've got no clue, because women spend more money then men when it comes to clothing. Period. If you don't believe me, get up and go look in a woman's closet. We always have at least TWICE the amount of clothing.
If clothing fits properly, we'll buy multiples of EXACTLY THE SAME THING. (Go ahead, I'll wait while you look in the closet for the identical pairs of jeans or tshirts. I promise, they're there).
"We always sell more mens kits than womens". Well maybe that's because there are very few manufacturers that get womens cycling jersey fit correct. I can only count a handful of manufacturers that get it right (Rapha, Sugoi and Pearl Izumi-the pro line only),and I'm going to guess that women were involved in approving the samples for those companies.
I've got boobs and I've got hips. I've tried and I simply cannot wear mens jerseys. The top part fits okay, but the smaller dimension on the bottom rides up to the middle of my waist within five minutes of just getting ready for my ride.
Wake up Road CC! I want jerseys!