If there is a better online bike store out there, I have yet to find it.
You can get everything from there!!! I have had dvd's, arm warmers, jerseys and books....
The retro "Z" jersey is still dragging at my wallet!
I agree - I've only purchased a couple of things (Very nice merkalon armwarmers and overshoes) but the site comes across as being run by a decent organisation and service is excellent.
ps not sure you can get *everything* there though - they don't actually sell bikes..
Dunno how to compare online bike stores but I got a top deal from Winstanleys on a BMX race bike for my son.