A friend who works in the insurance industry emailed me to ask me the following question. I thought I'd throw it open to the readers of road.cc to ask your viewpoint.

"I'm involved in creating a Facebook/Google+ -oriented start-up planning to sell related and relevant financial and insurance products to groups.

1. would you be tempted to buy, say, a bike insurance product only available to the members of the particular group, and probably at half the price of usual bike cover (which as you know costs around 10% of the value of the bike per annum)?
2. could you imagine yourself putting together a group of (in this case) cyclists and bulk buying an insurance or other financial services product?"

any views much appreciated.