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http://www.bikebiz.com/news/read/rapha-to-be-bought-by-grandsons-of-the-...

That's got to smart a bit.

Cue vociferous defending.

59 comments

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Leviathan [2863 posts] 4 months ago
7 likes

Umm, I'm no Raphaista, but I don't see what's funny. Rich foreign person buys company, not news. Wal-mart bought Asda, remember, not the other way. And this says it is an investment fund; it's not like Mike Ashley bought it. Your mocking says more about your own prejudices. 

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don simon [1515 posts] 4 months ago
0 likes

You'll have to explain my prejudices to me. I'm not sure what they are, but you obviously know.

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Kadinkski [736 posts] 4 months ago
3 likes

What smarts a bit? Seems like a good price to me.

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Danger Dicko [282 posts] 4 months ago
3 likes

I'm trying to work out the joke.

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madcarew [465 posts] 4 months ago
4 likes

Genuinely, What would smart, and why? I'm looking for something hidden I can't see. Seems like a good transaction for the founders of the company, and the 2 Waltons are no chumps, so they've probably done their homework and seen value...

Side note, a friend of mine worked for them for about 5 years building mountain bike tracks on private estates they buy. He's had an awesome job, being shipped around the Americas to build tracks.

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Duncann [1158 posts] 4 months ago
0 likes
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alansmurphy [1164 posts] 4 months ago
3 likes

Don, I think they're suggesting that the prejudice of Rapha (over price, high quality) versus the George clothing (cheap, variable quality) is the angle you took.

I'm with the others here, they've purchased that brand to maintain it in the position it is in. As others suggest, the Mike Ashley angle would ha e been worse. I have some nice, well made firetrap and diesel items from when they were a 'designer' brand, I can't wear them now because they are chav uniform...

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don simon [1515 posts] 4 months ago
0 likes

So I'm against high priced, high quality gear, or low priced, low quality, or both?

Or am I against high priced, high quality being purchased where we know that they'll immediately start looking at reducing manufacturing costs and retail costs, thusly devaluing the brand.

Or are they saying that they have no idea whether I ride in expensive quality gear, or whether I have cheaper, lower quality gear, therefore can't possibly have an opinion

I don't think they have a clue what they're complaining about and I don't care.

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davel [1962 posts] 4 months ago
14 likes

I think the main complaint concerns your low quality post.

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don simon [1515 posts] 4 months ago
1 like

Hello drivel. Alright mate?

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davel [1962 posts] 4 months ago
1 like

Supa, dahling.

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Nick T [1099 posts] 4 months ago
0 likes

Is this like when everyone laughed at Lamborghini drivers because VW bought them

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alansmurphy [1164 posts] 4 months ago
1 like

I reckon you wear cycling tops with dragons on them  3

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don simon [1515 posts] 4 months ago
0 likes
Nick T wrote:

Is this like when everyone laughed at Lamborghini drivers because VW bought them

Yes, a little bit. Lambo used to be a marque of distinction and seldom seen except on posters. For the love of god, we've even got them up north.  So yes, another devalued brand.

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Yorkshire wallet [1562 posts] 4 months ago
5 likes
Nick T wrote:

Is this like when everyone laughed at Lamborghini drivers because VW bought them

It's just like that. I bought a Hyundai instead of the Lambo.

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drosco [415 posts] 4 months ago
2 likes

Riff Rapha.

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Nat Jas Moe [174 posts] 4 months ago
3 likes

Surely this should read "By George its Rapha", still can't justify their cost IMO

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DoctorFish [73 posts] 4 months ago
3 likes
don simon wrote:
Nick T wrote:

Is this like when everyone laughed at Lamborghini drivers because VW bought them

Yes, a little bit. Lambo used to be a marque of distinction and seldom seen except on posters. For the love of god, we've even got them up north.  So yes, another devalued brand.

 

The tractor manufacturer

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don simon [1515 posts] 4 months ago
0 likes
DoctorFish wrote:
don simon wrote:
Nick T wrote:

Is this like when everyone laughed at Lamborghini drivers because VW bought them

Yes, a little bit. Lambo used to be a marque of distinction and seldom seen except on posters. For the love of god, we've even got them up north.  So yes, another devalued brand.

 

The quality tractor manufacturer

Fixed.

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VeloUSA [207 posts] 4 months ago
3 likes

Last quarter Walmart's total revenue was $118.8 (£ 91.2866) billion. Just think if RZC Investments took 1% of that money and put into expanding Ralpha, lower mfg cost, and maintain product quality how it would make Ralpha accessible for many.

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don simon [1515 posts] 4 months ago
0 likes
VeloUSA wrote:

Last quarter Walmart's total revenue was $118.8 (£ 91.2866) billion. Just think if RZC Investments took 1% of that money and put into expanding Ralpha, lower mfg cost, and maintain product quality how it would make Ralpha accessible for many.

I suspect that lowering the manufacturing costs won't actually maintain product quality (it never does in the long run) and making Rapha accessible for many is exactly my point and glad you got it.

Rapha is an expensive and relatively exclusive brand which is about to be made cheaply for the masses. Current customer base will move onto the next exclusive brand.

 3

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alansmurphy [1164 posts] 4 months ago
3 likes

Why are people only looking at their relation to Walmart, because it's the biggest? They wouldn't buy a large 'exclusive' manufacturer to suddenly want to sell shirts at a fifth of the cost...

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Leviathan [2863 posts] 4 months ago
6 likes
don simon wrote:
VeloUSA wrote:

Last quarter Walmart's total revenue was $118.8 (£ 91.2866) billion. Just think if RZC Investments took 1% of that money and put into expanding Ralpha, lower mfg cost, and maintain product quality how it would make Ralpha accessible for many.

I suspect that lowering the manufacturing costs won't actually maintain product quality (it never does in the long run) and making Rapha accessible for many is exactly my point and glad you got it.

Rapha is an expensive and relatively exclusive brand which is about to be made cheaply for the masses. Current customer base will move onto the next exclusive brand.

 3

Don, I don't know why you keep digging a hole for yourself. The people who bought Rapha are not Walmart or Asda, it won't change Rapha's market positioning. Your OP said it had to 'smart' as in to hurt, as if the owner/founder was hurt by being given millions of pounds because the money might be associated with 'downmarket' brands. No amount of post-rationalisation is going to change your sneering opening comment.

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don simon [1515 posts] 4 months ago
0 likes
Leviathan wrote:
don simon wrote:
VeloUSA wrote:

Last quarter Walmart's total revenue was $118.8 (£ 91.2866) billion. Just think if RZC Investments took 1% of that money and put into expanding Ralpha, lower mfg cost, and maintain product quality how it would make Ralpha accessible for many.

I suspect that lowering the manufacturing costs won't actually maintain product quality (it never does in the long run) and making Rapha accessible for many is exactly my point and glad you got it.

Rapha is an expensive and relatively exclusive brand which is about to be made cheaply for the masses. Current customer base will move onto the next exclusive brand.

 3

Don, I don't know why you keep digging a hole for yourself. The people who bought Rapha are not Walmart or Asda, it won't change Rapha's market positioning. Your OP said it had to 'smart' as in to hurt, as if the owner/founder was hurt by being given millions of pounds because the money might be associated with 'downmarket' brands. No amount of post-rationalisation is going to change your sneering opening comment.

Except the bit where you've totally misunderstood the point, yet still steamroller on in your error. I ain't digging a hole, friend, it's you. Even after it's been spelled out for you. 

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VeloUSA [207 posts] 4 months ago
2 likes
don simon wrote:
VeloUSA wrote:

Last quarter Walmart's total revenue was $118.8 (£ 91.2866) billion. Just think if RZC Investments took 1% of that money and put into expanding Ralpha, lower mfg cost, and maintain product quality how it would make Ralpha accessible for many.

I suspect that lowering the manufacturing costs won't actually maintain product quality (it never does in the long run) and making Rapha accessible for many is exactly my point and glad you got it.

Rapha is an expensive and relatively exclusive brand which is about to be made cheaply for the masses. Current customer base will move onto the next exclusive brand.

 3

Worldwide, manufacturers have moved to overseas production to lower manufacturing costs whether it be bike frames, parts, accessories, or clothing. Product quality has not diminished, that is, unless you're buying the lower end of their line where quality is second nature to pricing.

Whether current customer base moves onto the next exclusive brand is up for speculation as we don't know if RZC will leave Rapha alone as an exclusive brand run by their management team, or chose the path of mass market.

We can speculate all we want, the proof will be in the pudding in the next couple of years when we, as consumers, see what Rapha is producing. Until then I wait and not speculate.

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Leviathan [2863 posts] 4 months ago
6 likes
don simon wrote:

quack, quack. 

Nice back pedalling. Fine, you said so little in the first place, you can say you meant something else. It just seems other people agree with me, you are a snob, own it.

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don simon [1515 posts] 4 months ago
0 likes
Leviathan wrote:
don simon wrote:

quack, quack. 

Nice back pedalling. Fine, you said so little in the first place, you can say you meant something else. It just seems other people agree with me, you are a snob, own it.

Play thye ball, not the man.

Unfortunately you made a mistake, there is no backpedalling by me as my position hasn't changed. You misunderstood and decided to have a pop at me.  I do accept your apology, in all its grace, though. That little misquote up there.... Come back when you've grown up.

 

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alansmurphy [1164 posts] 4 months ago
4 likes

To bring things somewhere back near a topic Don, who do you see it smarting, why and when?

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don simon [1515 posts] 4 months ago
0 likes

You want it explaining again?  FFS!

If you don't even understand the point from a very, very, very simple title then I ain't going to do it for you.

Chao!

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Nick T [1099 posts] 4 months ago
1 like

It's amazing to think that someone's so narrow minded as to believe that a person who makes their money selling cheap things to the mass market, would only buy an "exclusive" brand in order to knock the prices down and fling them out at fast as can be made. Bravo, OP. Bravo. 

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