So it should come as no surprise in the home of the TDF that the French are setting out an incentive package to encourage people to switch from car use to bicycles. The French Ministry of Transport is trialling the scheme with 19 companies, which sees each person receiving a 0.25 Euro allowance/km travelled by bicycle. It is a six month trial and is limited to just 100 people or so, with the French Ministry of Transport then publishing a report and being able to tweak the scheme as necessary, before rolling it out later on a wider basis. There's an article in Le Figaro about it.
This is a carrot rather than a stick approach and surely a lot more sensible than some of the crackpot suggestions I've seen posted on this site to restrict car use.