This is not a dig at Strava or anything like that. I've noticed over the last year (on the people I follow and in the club I'm a member of) that kudos giving has gone wild. If you've really put in some hard work it can be nice to get some recognition from your peers or to give that recognition to a fellow rider. But it seems it's getting out on hand, at least those I see, and it's just turning into mutual back slapping because they turn up for a ride.
Has anyone else seen noticed this in their circles?