Scottish cycling advert banned over 'no helmet'
A television advert promoting safe cycling has been banned for showing a rider without a helmet.
The advert, part of a campaign by Cycling Scotland, seeks to encourage drivers to give cyclists the same space and care as they would give a horse.
But the Advertising Standards Authority (ASA) said it should not be shown on TV again as not wearing a helmet was "socially irresponsible".
Cycling Scotland said wearing a helmet was not a legal requirement.
Now, I think we've got the Helmet Debate nailed. Let's move on from that. But can anyone think of any any other advertising for "socially irresponsible" behaviour that Must Be Stopped?
This is the offending image:
[Edit] Forgot this is the internets, here is a link to the banned advert, about which I am having many mixed feels.