Strava Premium Upgrade

by edd23   December 25, 2013  

Is upgrading to Strava premium worth the approx. £36 per annum sub Thinking

I think Strava is great and I would be lost with out it; to be absolutely honest part of me feels a bit guilty for using the free service anyway and if it was a pay service I would probably happily pay £3/mnth. So should I upgrade to premium Thinking Thinking

13 user comments

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If you're using something like a garmin 800, with the cadence and heart rate monitor then I think you'll get the full benefit. Otherwise I'd stick to the free site!

Markcw

posted by Markcw [12 posts]
25th December 2013 - 23:23

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I pay solely because I love the service and want to support the developers. That said, I've often found it hard to see the benefits. Recently they added the function to download rides as GPX files for use with a garmin - this is a pretty neat way to try out your friends routes. Aside from this the free version does 95% of the premium offering. Also, you can pay monthly if you sign up on the smartphone app - I imagine the site probably offers the same option?

posted by giobox [220 posts]
26th December 2013 - 23:04

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I can't see much on Premium Strava that I can't already get for free via the Garmin Connect website. I'm surprised that they can't think of enough goodies to make Premium attractive.

I wouldn't feel too guilty about not paying (directly) for your use of the site. It's the owners' job to work out how best to monetise their enterprise before they eventually sell it for a few $M's.

posted by Joeinpoole [164 posts]
27th December 2013 - 22:56

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Don't forget free access to Sufferfest videos.

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posted by Swami Dave [43 posts]
27th December 2013 - 23:40

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I'm 66 years old, a relative newbie not a competitive cyclist, so I'm never near the top of the leaderboard.

However, I'd like to know how I compare against other o/65s which I'd get with Premium, but I'm not so interested that I'd pay £3 a month.

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posted by Crosshouses [168 posts]
30th December 2013 - 11:52

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I love Strava and am happy to pay for the Premium. I agree that the features are minimal (I like the leaderboard age selection and suffer scores but that's about it). I mainly decided to go Premium to support the site; it really is very few pennies spent compared to other bike related purchases, etc.

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posted by Bobbinogs [55 posts]
30th December 2013 - 20:31

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I have been riding for longer than I can remember, no speedo then speedo no cadence then cadence no heart rate then heart rate and I can say that I could not ride without them, certainly when training starts proper. I have not felt the urge to get strava ever, until over the last couple of days I have seen some great offers in the sale, but spotting this post has now knocked that on the head. You will find over time the cost will go up why the free access stuff will reduce, so my advice is if you want strava then I would take the £3 because it will end up £10 a month with no free access other than to see your route... Mark my words. I have been involved in that kind of marketing/sales.

The trouble with real life is that there is no danger music.

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posted by Cyclist [124 posts]
30th December 2013 - 20:49

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It's a good point. Why don't they lower the price point? Surely it doesn't cost them any more to run with more subscribers at £24 per year? And would bring more revenue

posted by Colin Peyresourde [1059 posts]
31st December 2013 - 14:12

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Let's see your demand curve Colin.

eg.
£36 x 1m subs = £36m rev
£24 x 1.5m subs = £36m rev

Reducing the price by a third would require a 50% boost in subscribers to be tangible. Plus the extra cost of handling 50% more payments. Bit of a gamble.

If someone isn't interest at £3 pcm I don't see that they would be at £2. Everyone wants more for free.

posted by morethansonglyrics [56 posts]
31st December 2013 - 15:41

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I've just upgraded for the month to see what its like. £4 a month is less than the cost of the bottle of wine that I now won't be drinking! Cool

posted by allez neg [4 posts]
31st December 2013 - 16:23

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Joeinpoole wrote:
I can't see much on Premium Strava that I can't already get for free via the Garmin Connect website. I'm surprised that they can't think of enough goodies to make Premium attractive.

This, I've found Strava premium only really worth it since I've owned a power meter and even then it's data isn't quite as helpful as the likes of Connect or WKO/TrainingPeaks.

Its kind of OK if you're comparing yourself against other athletes too (especially if they also have a power meter and are broadcasting their power data).

You do get to beta lots of sometimes fun stuff though which is always fun if you're geeky.

Merlin Cycles women's race team ~ http://www.merlincycles.com
Manx nerd peddler ~ http://mooleur.blogspot.com

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posted by mooleur [534 posts]
31st December 2013 - 16:26

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morethansonglyrics wrote:
Let's see your demand curve Colin.

eg.
£36 x 1m subs = £36m rev
£24 x 1.5m subs = £36m rev

Reducing the price by a third would require a 50% boost in subscribers to be tangible. Plus the extra cost of handling 50% more payments. Bit of a gamble.

If someone isn't interest at £3 pcm I don't see that they would be at £2. Everyone wants more for free.

Spot on. From a pure business (rather than a user perspective), the real question is whether they should put the price up to £5 or more per month. £60 x 800,000 = £48m revenue. The premium features are of most use to those with power meters. As power meters become more accessible and cheaper, they'll get more users who have a good reason to be on premium, and those prepared to spend a few hundred quid on a PM will most likely be prepared to pay at least £5 a month to get the most from it...

posted by step-hent [644 posts]
31st December 2013 - 16:29

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If you want to analyse your data further you could always take a look at http://www.veloviewer.com cuts your data from Strava into so many different ways etc. Available free but you can also donate to help support the guy who writes all the code.

posted by Fizzing Foxes R... [5 posts]
1st January 2014 - 14:56

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