Pro Cycling Magazine

by Some Fella   December 7, 2013  

A non cycling question really but.....

I currently subscribe to Pro Cycling magazine.
They are currently offering a Altura jacket to new subscribers.
Which is nice.

Is there anything stopping me cancelling my current Direct Debit and subscription and re subscribing - thus getting a magazine i already wanted anyway and a nice jacket into the bargain?
It seems a bit naughty i know and im sure that loophole has already been plugged but do you think my cunning plan will work?

12 user comments

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You could do it, but do you want to be 'that guy'?

posted by Jasonahewitt [14 posts]
7th December 2013 - 20:53

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they send out special edition Altura jackets in that case with a rude word on the back Wink

posted by Metjas [243 posts]
7th December 2013 - 21:19

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It's an interesting point. I realise they do it to attract new subscribers, but what about doing something to thank their loyal and long term subscribers? Not just ProCycling, but all magazines?

Low Speed Wobble's picture

posted by Low Speed Wobble [137 posts]
7th December 2013 - 21:31

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im with you on that low speed wobble. i have had this mag for past 2 years during which time if i had cancelled and resubscribed i would by now be looking drop dead gorgeous in my free regalia. as it is i cannot afford to replace my woollen jersey and shorts due to the cost of continuing to receive the magazine. and now my legs are getting cold too!!

posted by philtregear [71 posts]
7th December 2013 - 23:01

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Low Speed Wobble wrote:
It's an interesting point. I realise they do it to attract new subscribers, but what about doing something to thank their loyal and long term subscribers? Not just ProCycling, but all magazines?

Excellent point.

posted by Super Domestique [1506 posts]
8th December 2013 - 0:12

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I do it every year. cancel the subscription at the end of the year, continue to buy the mag from the newsagent and when a good deal is offered, resubscribe.

posted by malmesburyclarioncc [26 posts]
8th December 2013 - 0:56

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malmesburyclarioncc wrote:
I do it every year. cancel the subscription at the end of the year, continue to buy the mag from the newsagent and when a good deal is offered, resubscribe.

Thats what i wanted to hear! Smile

posted by Some Fella [619 posts]
8th December 2013 - 20:55

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Oh right, you ARE 'that guy'

posted by Jasonahewitt [14 posts]
8th December 2013 - 21:27

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I've always felt slightly aggrieved that when I first subscribed to one cycling mag that I never got the promised "gift" of a new jersey but didn't complain about it, I've since then paid for at least 5 more years at full whack. It is annoying that their business model is to constantly subsidise new business at the expense of regular/existing customers. If loyalty doesn't pay then it's a situation of their own making, if only I could make the time/effort then I'd do the same! The more who do, the more notice they might take!

PeakPedals

posted by PeakPedals [1 posts]
9th December 2013 - 18:45

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And another thing...........

dont get me started on a certain well known broadband/ tv/ phone supplier who puts our bill up every year and never gives us nothing in return when new customers get a personal visit from Richard Branson and who plies them with fine food and wine and superfast broadband and trips on his spaceship (probably)

In support of Comrade PeakPedals and others like him i am taking back what is ours and standing up for us loyal, but neglected, customers!

ps - i hope no-one from Future publishing reads these forums! Worried

posted by Some Fella [619 posts]
9th December 2013 - 19:18

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I wouldn't worry too much about being 'that guy'. Pro Cycling is owned by global media company Future plc who, i'm sure, happily use every trick in the publishing book to maximise the income they can generate from their readership. You shouldn't have any qualms about doing what you can to maximise what you get from them in return.

In addition, they will doubtless have struck some deal with Altura, who will also be gaining from the publicity that the free kit deal generates - Pro Cycling are not simply paying for new jackets and giving them away to new customers.

My advice? If you can get away with it...get away with it. I'm sure they are simply working on the basis that most current readers cam't be bothered with the hassle of un-subscribing then re-subscribing

ragtimecyclist's picture

posted by ragtimecyclist [115 posts]
10th December 2013 - 14:25

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New jacket arrived today.

Stickin' it to the man!

posted by Some Fella [619 posts]
21st December 2013 - 20:00

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