What was the product again?
Jo Burt has spent the majority of his life riding bikes, drawing bikes and writing about bikes. When he’s not scribbling pictures for the whole gamut of cycling media he writes words about them for road.cc and when he’s not doing either of those he’s pedaling. Then in whatever spare minutes there are in between he’s agonizing over getting his socks, cycling cap and bar-tape to coordinate just so. And is quietly disappointed that yours doesn’t. He rides and races road bikes a bit, cyclo-cross bikes a lot and mountainbikes a fair bit too. Would rather be up a mountain.