Media Frenzy

VecchioJo's Spring 100 gets mediajacked, and this is the result...

by VecchioJo   April 13, 2012  

Morvelo100

Strava, Facebook, Twitter, Endomondo, Flickr, mapmyride - these days it’s almost impossible for people to go for a ride without turning it into a multi-media event*, to the point where if someone doesn’t upload a picture or tweet it or log the miles it’s as if the ride never happened, because there’s no proof that it ever existed. Despite trying to retune the signal to noise by sneaking out for a few hours and only recording the ride in my head, heart and legs, sometimes, just sometimes you want to wave your arms in the air and show everyone just how much fun riding a bike can be.

So here’s a little film those cheeky medias whores at Morvelo made when they hijacked the traditional 100 mile ride a bunch of friends and I do to celebrate the start of Spring.

Bikes, sunshine, friends, 100, cake. What’s not to want to media clusterbomb?

(*yes, the irony of complaining about this on a cycling blog)

10 user comments

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Definitely the Downs Link and the Col du Hammerpond in that sequence Smile

Never really thought of the Downlink as Pave before - there's an idea for a weekend challenge, especially the section from Cranleigh to Southwater Smile

andylul's picture

posted by andylul [413 posts]
13th April 2012 - 9:37

535 Likes

What's the soundtrack from?

posted by petejuk [25 posts]
13th April 2012 - 15:38

537 Likes

petejuk wrote:
What's the soundtrack from?

Take Me! by the Wedding Present, from the album Bizarro.

Dave Atkinson's picture

posted by Dave Atkinson [7472 posts]
13th April 2012 - 16:05

537 Likes

"warm hands and the things you say / you get lovelier every day"

Lyrics finish at 2:37 but the song is over nine minutes long

Surely one of the finest pop records ever

Big Grin

Dave Atkinson's picture

posted by Dave Atkinson [7472 posts]
13th April 2012 - 16:09

536 Likes

Recognised quite a few of those roads and trails. In terms of the Downslink, try the North Downs Way-Downslink-SouthDowns Way mash-up on a CX bike.

Make mine an Italian with Campagnolo on the side

posted by monty dog [377 posts]
13th April 2012 - 18:35

537 Likes

Wow .... Dave likes the Wedding Present ... if it was possible for you to get any higher ... you'd go up in my estimations Wink

posted by Bobbys boys [81 posts]
13th April 2012 - 18:38

536 Likes

I'm sure I saw someone enjoying himself. Stop it at once. More suffering please.

Noli porcum linguere

captain_slog's picture

posted by captain_slog [279 posts]
14th April 2012 - 8:42

535 Likes

Love it... but a Canon Ixus.. small? I dont think so, hahaha!

downfader's picture

posted by downfader [204 posts]
14th April 2012 - 10:31

535 Likes

...regds the Weddoes...prefer Interstate 5...that's a damn fine tune... Cool

The_Kaner
FREEEEEEEEDOM!

The _Kaner's picture

posted by The _Kaner [482 posts]
14th April 2012 - 11:58

539 Likes

oops...Firefox has jet lag...double post

The_Kaner
FREEEEEEEEDOM!

The _Kaner's picture

posted by The _Kaner [482 posts]
14th April 2012 - 12:03

537 Likes