Team Sky have launched their rain forest saving initiative which will be backed up by a new kit and range of accessories.
The new look will launch for the Tour of Britain commecning this weekend and can be seen on the teams website by clicking here.
Charity kits are nothing new in sport. In fact in many areas like rugby they have been done to death.
My missus has worn this Newcastle Falcons pink jersey to death and knows that having bought it money has gone to charity.
And cycling hasn't been immune with the old Discovery channel having worn a green derevation of their jersey to show their commitment to a carbon neutral Tour de France.