Team Sky go green for the Tour of Britain (new kit spoiler)

by jimmythecuckoo   September 7, 2010  

Bradley Wiggins models Team Sky's special Rainforest kit for 2010 Tour of Britain

Team Sky have launched their rain forest saving initiative which will be backed up by a new kit and range of accessories.

The new look will launch for the Tour of Britain commecning this weekend and can be seen on the teams website by clicking here.

Charity kits are nothing new in sport. In fact in many areas like rugby they have been done to death.

Falcons

My missus has worn this Newcastle Falcons pink jersey to death and knows that having bought it money has gone to charity.

And cycling hasn't been immune with the old Discovery channel having worn a green derevation of their jersey to show their commitment to a carbon neutral Tour de France.

Chapeau Sky.

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"their commitment to a carbon neutral Tour de France."

Don't make me laugh!

None of the pro teams make any real effort to reduce their carbon footprint / environmental impact.

"Wiggins stressed how crucial it is to act now"

I've never heard him give a toss about the environment before. Amazing what you can do when the PR gurus twist your arm. Raising awareness translates as telling all the 'little people' to do their bit and turn the TV off standby overnight while you get the transatlantic or international flight to your next race, sponsored by companies that make a fortune from destroying the very thing they claim to care about.

Or will the Sky team bus (and all those dish installation vans) run on ethically sourced biodiesel, the cars go hybrid and the riders commute to work on their bikes? I think not.

Sadly, it's just greenwash and will be quietly dropped in due course.

Simon E's picture

posted by Simon E [1909 posts]
7th September 2010 - 10:34

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How can producing a couple of hundred complete sets of new kit plus all the commercial spin-offs be a green initiative.

If they want to decrease their carbon fotprint they should reuse their 'old' kit until it goes transparent like the rest of us mere mortals have to and then get some new stuff.

It's been done purely to make more money for Sky.

If it's for charity, just give the money you would have spent designing and producing the kit to the charity and cut out the bull and the middle man.

Did Nightrider 2013 for Parkinson's UK, doing it again this year just for the fun of it and to raise more money.

jova54's picture

posted by jova54 [584 posts]
7th September 2010 - 12:12

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"My missus has worn this Newcastle Falcons pink jersey to death and knows that having bought it money has gone to charity."

Not that *exact* one, though, Jimmy? I'm assuming that's not actually her in the pic? Wink

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posted by Simon_MacMichael [7915 posts]
7th September 2010 - 12:49

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thankfully that isnt my wife Cool

jimmythecuckoo's picture

posted by jimmythecuckoo [1220 posts]
7th September 2010 - 15:59

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Simon E wrote:

Don't make me laugh!

Believe it or not, sometimes I do try that with the blog Confused

jimmythecuckoo's picture

posted by jimmythecuckoo [1220 posts]
7th September 2010 - 22:25

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