As you're reading this, multi-Olympic-medal-winning Victoria Pendleton is in London having her picture taken with a new range of bikes named after her.
The Halfords twitter feed posted earlier, "Photo shoot with the gorgeous Victoria Pendleton" along with the picture of the cycling star wearing a red dress and wheeling a pale blue ladies roadster, so we guess that answers where the bikes will be selling.
It's the Cyclocross World Championships this weekend and to get you in the mood here's a sneak peek at the latest prototype cyclocross frame from Litespeed hot in from somewhere near Chattanooga (Ooltewah, Tennessee to be precise) and coming to a bike shop near you… if you live near a branch of Evans later this year.
Trek haven’t ever made much noise in the cyclo-cross arena; it’s not a brand that instantly springs to mind when pondering a new CX bike. They’ve probably been too busy with their successful road and mountain bikes to bother pedalling up what was, up until recently, quite a quiet cycling cul-de-sac. They’ve brought out the odd bike or two but these have been pretty much under the radar... Well, apart from some respected Lemond models when that name was cuddled in their loving arms.
Users who already have the free BioLogic BikeBrain iPhone app will have been automatically downloaded with the new 1.3 version which now adds three pace modes and the means to track ride data for two different bikes.
The Zone power measuring system from Brim Bothers in Dublin we posted about back in July that measures your power output via special cleats has gone live today with a pre-ordering queue on their website here.
Taiwanese GPS specialists Bryton have launched a neat new £99.99 Ant+ unit, the Rider 20, that shows all the vital data most people need including where you've ridden for later upload. A bit later in February for racing and training fanatics there's also the Rider 40 coming, a really clever unit that does, well, everything including your own heart rate ramp test.
German locks, helmets 'n' bags makers Abus were showing off their 2012 wares at the Zyro 'Open House' in Yorkshire last week. With their locks that are more secure while easier to use and helmets that try not to look like helmets they're clearly trying to think outside the box. In this case a box that has been recycled into the forthcoming Kranium helmet.
Xentis, makers of carbon road and mountain bike wheels in both spoked and full-monocoque forms have launched into UK bike shops with more or less immediate effect. The brand is already established particularly with triathletes in Germany and it won't come as any surprise that the national road and track squads of Austria, the country where they're made, have been racing the wheels for two seasons.
This week's Tech Roundup comes courtesy of UK distributor Zyro's Open House dealer show and stars high-end Spanish cycling kit from Etxeondo with a legendary racing heritage, super-light disc rotors - possibly for road use - from Ashima, patriotic Cateye computers, new shades from Tifosi and some clever lubes from Fenwicks.